Chủ Nhật, 26 tháng 1, 2014

Accor looks to manage 25 properties in Malaysia

FRANCE-based hotelier Accor S.A is in talks with Malaysian investors and hotel owners to manage up to 25 properties, or around 7,000 hotel rooms, by end-2016.


Accor, the biggest hotel operator in Europe and the Asia Pacific, operates eight hotels with 2,520 rooms in Malaysia under the Pullman, Novotel and Ibis Styles brands.


Senior vice-president for Accor Malaysia, Indonesia and Singapore, Gerard Guillouet, is bullish on its prospects in the country.


He said Accor will add Novotel Malacca, Mercure Kota Kinabalu and Ibis Styles Sandakan Waterfront to its portfolio this year.


Next year, it will operate nine new hotels in the Kuala Lumpur city centre, Selayang and Sri Damansara in Selangor, Taiping in Perak, and Kota Kinabalu and Lahad Datu in Sabah.


Guillouet told Business Times in an interview last week that Accor has a few committed projects under discussion with investors, which will see the group operating five more properties in 2016.


“We will be in Penang, Langkawi, Kelantan and Terengganu. We are late-comers here and that is because we have been focusing on Thailand and Indonesia.


“Considering the size of Malaysia and the number of visitors, we see the growth potential. I think the government has done well in promoting the country.


“There is a lot of emphasis on promoting tourism in Sabah and Sarawak and the east coast states and we want to be there,” he said.


Accor has a presence in 92 countries, operating more than 3,700 hotels with close to 500,000 rooms.


It provides an extensive range of accommodations from luxury to budget, and serviced apartment facilities operating under 13 brands. The properties are between two- and six-star range.


It also operates budget hotels under the F1 brand.


Guillouet said Asia Pacific is a growing market for Accor, contributing slightly below 20 per cent to group revenue and net profit.


“By the end of next year, Asia Pacific will contribute 25 per cent to the group’s earnings and we expect that to grow year-on-year,” he said.


Accor operates 540 hotels in the Asia Pacific comprising more than 100,000 rooms.


By end-2015, it will operate 700 hotels with a total of 130,000 hotel rooms.




Accor looks to manage 25 properties in Malaysia

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