NEW YORK: The Singapore Tourism Board has selected FleishmanHillard as its AOR for the Americas following a competitive review that began in February.
The agency, which began working on the account on July 1, participated in the organization’s RFI in February, followed by the RFP in March and presentation in April, said Della Sweetman, GM of Southern California and brand marketing lead for the Americas at the firm. The initial contract is for 24 months.
Before bringing on Fleishman, Singapore worked …
Singapore Tourism Board taps FleishmanHillard
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