A tourism board in Australia is developing what it is calling the world’s first crowdsourced movie through Facebook, inviting fans and budding screenwriters to write different scenes of the storyboard.
The tourism office for the Whitsundays, composed of 74 islands in the heart of the Great Barrier Reef on the coast of Queensland Australia, has launched an online contest that gives the secluded beaches and azure waters an omnipresent role in the storyboard.
For 20 days, a new, unwritten scene from the movie is posted on its Facebook page inviting fans to fill in the blanks.
Midway through the contest, fans have turned photos of a handsome man, a mystery woman, heart-shaped locket and a boat named “Le Coeur” (which means heart in French) into a tale of lost love and intrigue.
(So far, however, writers have been unable to reconcile the many continuity errors involving different outfits on the main character.)
Supervised by the co-screenwriter for “The Great Gatsby,” Craig Pearce, entries must be written in 100 words or less. Writers are encouraged to be as creative as they can.
Writers of the winning daily scene get a $500 movie voucher, while a luxury holiday in the Whitsundays worth $10,000 is up for grabs for the overall winner.
The strategy is part of Tourism Australia’s ambitious plans to become the most viral destination in the world, a goal the board announced earlier this year.
Along with crowdsourced movie scripts, the national tourism board also invites fans to post travel photos on their Facebook page for ‘Friday Fan Photos.’ Tourism Australia says it receives more than 1,000 photos a day.
Cape Town, South Africa also leveraged the power of social media in a campaign last year, commissioning four bloggers with recounting their travel experiences throughout the city on Twitter using the hashtag #LoveCapeTown.
vs/cm
Aussie tourism board launches crowdsourced movie writing contest
Không có nhận xét nào:
Đăng nhận xét