Thứ Hai, 23 tháng 6, 2014

First international airline to fly out of Canberra Airport would gain the ...

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“With Singaporeans, there’s an 86 per cent of re-visitation [rate] to Australia, but they’re looking for something new. The travel agents are saying Canberra is the something new and it absolutely fits the demographic of nature-based tourism, the adventure activity-based tourism, together with good hotel product and high-quality restaurants and cafes.” 

“We didn’t make that our product deliberately, but we couldn’t have designed it better to fit their market.” 

Members of the delegation, lead by Treasurer Andrew Barr, said direct international flights were essential to growing business and tourism revenue in the ACT.

Mr Barr met with airline executives and has pledged to continue a strong Canberra presence in Singapore.

Last month’s ACT budget included a marketing package worth $600,000 to support international and domestic tourism campaigns promoting the capital.

Government-commissioned research showed daily services from the two counties could generate $139 million in annual benefits for Canberra and as many as 1085 jobs.

Mr Byron said key decision makers in government and business would be influenced by repeat visits from their ACT counterparts. 

“We are starting from a zero knowledge base and we are substantially ramping that up across the board. Our engagement with the airlines has moved to now meeting the real decision makers and having discussions about how to make the route work,” he said. 

The first-mover advantage would be long lasting, Mr Byron said. 

“I think the interesting thing is the engagement with the Australian government for Singapore,” he said.

“The first carrier will get a forever relationship with the federal government, not just with the city of Canberra. With Singapore we have many strategic ties, including a significant military dependence and engagement with each other and there is a huge amount of business between Australia and Singapore.” 

The government has argued there is sufficient demand for about 230 passengers per day, including 30 business class seats.

Tourism Australia’s most recent International Visitor Survey showed that 181,686 overseas residents arrived in the ACT in 2013, including a more than 37 per cent increase in visitors from Singapore, Malaysia, Thailand or Hong Kong on the previous year.

4 comments so far

  • Scoot flying to Canberra will attract quite a number of Canberrans to Singapore.




    Date and time

    June 23, 2014, 8:43PM

    • “…made real progress on awareness and engagement…” Is this a nice way of saying “they politely listened to us”?

      One has to wonder about this experts’ suggestion of “strategic advantage” for the first one. If there is demand, what would matter is who has the better service and/or better price. Often it’s those entering the market later who get the benefit of someone else taking the risk of entering an unknown market.




      Date and time

      June 23, 2014, 11:07PM

      • this would be good/great if it eventuates. if Scoot flew out of Canberra to Singapore, then one could get cheap tickets to there – then arrange to get interational tickets from there to elsehwere in the world. And then not pay the “Australia Tax” with over priced airfares from Australia. So basically, use Scoot to get to Singapore, and then use singapore Airlines to get to other places in the world – much cheaper compared to getting to those same places from Sydney…..bring it on i say.

        (for those that doubt me, check online, for airfares from Sydney to London and then compare from Singapore to London. BIG difference).



        Date and time

        June 24, 2014, 8:54AM

        • Stephen Byron seems to be doing much promotion of Canberra Airport at what it appears to be, taxpayers expense.

          Whilst ignoring some of the urgent basics the airport requires to make it a real alternative to Sydney or Melbourne – a proper approach system to resolve much of the fog issues that constantly cause flights to be delayed or turned away.

          The other observant I make is that when ever the topic of high speed rail appears, up pops Mr Byron – I suppose trying to get on the high speed rail bandwagon regarding Canberra being a secondary airport for Sydney; I assume he has not yet heard about Badgerys Creek which has all but killed off such a concept.

          In all I would much more like to see taxpayers dollars being spent on a viable alternative gateway into Sydney in Badgerys Creek than a pipe-dream of Canberra being seen as some kind of tourist hub for our warmth-loving Asian neighbors!

          Reality Bytes



          Date and time

          June 24, 2014, 9:34AM

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          First international airline to fly out of Canberra Airport would gain the ...

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