Thứ Hai, 30 tháng 6, 2014

Singapore eyes events tourism to lure Taiwanese visitors

Taipei, June 24 (CNA) Singapore aims to draw in more than 350,000 Taiwanese visitors this year — the same level it saw last year — with extended event-based tourism campaigns like the festivities surrounding the Formula 1 Singapore Grand Prix.

Kwan Su Min, the Singapore Tourism Board’s area director for eastern China, said Tuesday that her country is eyeing Taiwanese tourists because they have shown an increasing interest in travel options outside of traditional sightseeing when visiting the city-state.

“We have seen more diverse travel interests from Taiwanese tourists,” she said, citing major annual growth of 24 percent in incoming Taiwanese visitors last year, many of whom were attracted by large events such as the grand prix.

Growth in incoming tourists from Taiwan, one of Singapore’s top 15 sources of visitors, outpaced growth from other areas, she said.

To target Taiwanese visitors with higher buying power, Singapore is now planning more customized travel packages during the F1 championship this year, she said. One example includes attending a concert for the event that will feature Taiwan’s most beloved rock band, Mayday.

The country is also aiming for a similar marketing strategy this October for the 2014 WTA Tour Championships, a women’s tennis tournament, which will capitalize on the newly completed Singapore Sports Hub, she said.

(By Lee Hsin-Yin)

Singapore eyes events tourism to lure Taiwanese visitors

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