Thứ Sáu, 27 tháng 6, 2014

Singapore again named top MICE destination

SINGAPORE: The Republic was named the top International Meeting Country and International Meeting City for 2013 by the Union of International Associations (UIA).

Citing the UIA study, the Singapore Tourism Board (STB) on Friday (June 27) said Singapore was named Top International Meeting Country for the third consecutive year, and the Top International Meeting City for the seventh year running.

A total of 994 meetings hosted in Singapore met the UIA’s stipulated qualifying criteria, which is a 4.4 per cent increase from the 952 meetings in 2012. Second-placed United States, in comparison, hosted 799 such meetings, while third-placed South Korea organised 635, it stated. 

In terms of the ranking for cities, Singapore’s 994 meetings far surpassed second-placed Brussels, which held 436 such events, while Vienna rounded off the top three by hosting 318 meetings, the statement said.

Ms Neeta Lachmandas, Assistant Chief Executive of the STB, said: “We are very happy to be named the top meeting country by UIA once again. Understanding our customers’ needs has always been a key focus for us, and we will continue to emphasise our efforts on reliability and efficiency, giving them peace of mind when they attend or hold their events in Singapore.”

The UIA rankings were the latest in a list of accolades for the city-state as a MICE (meetings, incentives, conferencing, exhibitions) destination. It was named Asia’s top convention city for the 12th consecutive year by the International Congress and Convention Association (ICCA), the STB said.

Singapore has secured six upcoming world congresses, including the World Congress on Brain Mapping Therapeutics 2016 and World Congress of the International Society for Diseases of the Esophagus 2016, the agency added.

Singapore again named top MICE destination

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