SINGAPORE — The eyes of the world will be on the new Sports Hub’s National Stadium this weekend when it hosts the inaugural World Club 10s Rugby Championship.
The event’s organiser, Carinat Sports Marketing, confirmed that the list of countries and regions that will see the action on television, live or delayed, includes New Zealand, Australia, Fiji, Samoa, the Asia-Pacific region and Britain.
“Of course, we will not get the exact viewing figures (on television),” said Jonathan Hamp, marketing and commercial director of Carinat Sports Marketing.
“The figures will be compiled only after the event is finished but, for now, what we will get is still some serious television figures. From New Zealand, Sky New Zealand will show some of the matches live and so will Australia’s Fox Sports Channel. These are the two rugby-loving or rugby-mad nations.
“Together, these two channels have a viewership of about three million. Fox Asia, with an estimated 64 million viewers, will also screen some of the action here from Singapore.”
The event features the world’s top-eight professional rugby club sides facing one another in 20-minute matches, including 12 pool and 12 knockout games today and tomorrow respectively.
The World Club 10s will be the first sporting event to be held at the S$1.33 billion Sports Hub in Kallang, where the 55,000-seater National Stadium, which features the world’s highest free-spanning dome roof at 310m wide, is located.
“Singapore will be on the world map, come this weekend. It’s the chance for the world to see the new stadium, so impressive and so majestic, and some world-class rugby too,” added Hamp.
Even ESPN America is on the list of channels that are bringing the action from Singapore to their viewers and so is SNTV, a news video agency with an estimated 400 broadcasters as its clients.
“SNTV is huge and we have signed an agreement with it to provide a two- or three-minute news clip of the action here in Singapore for its clients,” said Hamp.