Small Kiwi Company named the world’s ‘fairest
Most Kiwis believe everyone deserves a
‘fair go’ and according to Pulitzer Prize-winning
American historian, author and scholar David Hackett
Fischer, “on the subject of fairness, no nation in the
world has more to teach than New Zealand.”
Now a small
Kiwi food drink company has been recognised as one of the
fairest in the world.
Fairtrade International, a global
not-for-profit organisation that oversees 27,000 products
that carry the Fairtrade mark in 120 countries, has named
New Zealand’s All Good Organics as the world’s
The accolade will be announced at
the International Fairtrade Awards, which take place as part
of Fairtrade International General Assembly in Bonn, Germany
on Friday June 13, at 4.30am (NZT). The Fairtrade
International Fairtrade Trader award recognises outstanding
and special efforts from traders worldwide, especially those
involved in innovative projects and programmes.
to International Fairtrade Awards judges, All Good
‘demonstrated a strong commitment to Fairtrade and
engagement with Fairtrade producers; for having created an
innovative Fairtrade product and for their significant
contributions to the growth of Fairtrade sales and awareness
in New Zealand.’
Kiwi owned and operated All Good are
known in New Zealand for Fairtrade Bananas helping small
banana farmers in Ecuador and Samoa and more recently with
Karma Cola, a soft drink that is helping people in Sierra
Leone rebuild their lives in the aftermath of war.
There’s a 1950’s song that goes, “if you want to be
the top banana you have to start at the bottom of the
bunch,” says All Good Director and Founder Simon Coley.
“It certainly applies to us. The banana industry is big,
its history isn’t pretty, it’s littered with failed
dreams and there have been many times we’ve wondered if
we’d bitten off more than we could chew. When we launched
New Zealand’s first Fairtrade bananas just over four years
ago we were told that no one would want to pay $1 more a
bunch. But we’ve shown Kiwis where their bananas come from
and why it’s a good idea to buy the ones that directly
support growers, their families and the environment – the
All Good ones.
“The international Fairtrade Trader award
is fantastic recognition for our team and the work we’ve
done to put All Good Fairtrade bananas on the map in New
Zealand. Kiwi consumers have rallied behind our truly
ethical fruit and we are now on sale in supermarkets
throughout the country.
“Support from conscious Kiwi
consumers gave us the confidence to create Karma Cola – to
do the same for soft drinks and give a face and a voice, for
the first time in the history of cola, to the people who
grow its naming ingredient in Sierra Leone.”
Coley, Chris Morrison founder of Phoenix Organics and his
brother Matt Morrison conceived the idea for All Good on a
West Auckland beach over 5 years ago. They started with
bananas because they are the most consumed supermarket
commodity and arguably one of the least ethical. In 2010
they began importing New Zealand’s first Fairtrade bananas
from the El Guabo Fairtrade cooperative of small banana
farmers in Ecuador.
In 2012, they launched Karma Cola to
address the injustice in the fact that every day the world
consumes more than 1.7 billion cola drinks, yet very few
contain real cola and the people who grow the name
ingredient don’t get a cent. Proceeds from the sale of
every bottle are going back to the Boma village in Sierra
Leone to help the people who grow the cola rebuild their
lives in the aftermath of war.
Four years on, All Good
bananas can be found in supermarkets throughout the country
and Karma Cola and its brother and sister drinks Lemmy and
Gingerella, are now on sale in cafes, restaurants and bars
throughout New Zealand, Australia, Hong Kong, Macau and
Singapore, and as of last month London. An idea that came to
life in West Auckland is now benefitting people in West
Africa, Ecuador, Samoa, Sri Lanka and India.
Bananas are also on sale in New World, Pak’nSave and Four
Square, and independent grocers such as Moore Wilson, Farro
Fresh, Fruit World, Nosh and Huckleberry Farms.
Small Kiwi Company named the world"s "fairest trader"