STB, TripAdvisor expand alliance
THE Singapore Tourism Board (STB) and TripAdvisor are expanding their partnership to boost the sharing of experiences of both locals and travellers in Singapore. Both partners aim to raise local tourism stakeholders’ awareness of how they can benefit from user-generated content, while enriching Singapore’s listings and content on the TripAdvisor website.
TripAdvisor will be conducting industry sessions for all Singapore tourism stakeholders beyond the hotel industry. These free sessions, due to start next month, will help more local tourism establishments get onto the online travel review space. Tourism stakeholders will learn how to manage their profile pages effectively, respond to traveller reviews and harness free online marketing tools.
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