Thứ Hai, 16 tháng 6, 2014

Driving marketing effectiveness

SINGAPORE — Fifteen awards, 25 winning marketers and agencies, and 19 shortlisted entries — these are the winning numbers that summed up this year’s Effie Awards Singapore. Of the 63 entries, the 19 finalists were picked by a panel of 36 judges consisting of senior advertising and marketing professionals.

The entries represented the works of agency and media groups for advertisers, such as McDonald’s, GlaxoSmithKline and Singapore Economic Development Board.

going for gold and more

Four gold, five silver and six bronze awards were given out across 10 categories at the gala dinner on June 6 at Pan Pacific Hotel.

DDB Group Singapore and OMD Singapore each took home six awards. One of their clients, Health Promotion Board, picked up two gold awards for the anti-smoking campaign I Quit 28 Day Countdown, and the dementia-awareness campaign, Recipe.

Also taking gold was the Singapore Tourism Board’s The Great Human Experience campaign by Ogilvy Mather Singapore. Guinness’ Arthur’s Day 2013 campaign by BBDO Singapore and ZenithOptimedia earned them a gold as well.

“This year’s entries have continued to set the bar high for marketing effectiveness,” said Effie Awards Singapore Chairman Ben Lightfoot. “The winners demonstrated a distinction in how they innovated to change perceptions and behaviours to drive results.”


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