Tourist draws go for big revamps to claw back falling visitor numbers
Skyline Luge Sentosa will erect four new buildings and two more tracks under a $5 million revamp that will be completed by 2015. — ST FILE PHOTO
– ST FILE PHOTO
PHOTO: SENTOSA
The Butterfly Park Insect Kingdom will be changed completely. – PHOTO: SENTOSA
– ST FILE PHOTO
PHOTO: SENTOSA
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Skyline Luge Sentosa will erect four new buildings and two more tracks under a $5 million revamp that will be completed by 2015. — ST FILE PHOTO
The Butterfly Park Insect Kingdom will be changed completely. – PHOTO: SENTOSA
Embattled attractions here are reinventing themselves in the face of dwindling visitors and a changing tourism landscape.
At least three – Sentosa 4D AdventureLand, Skyline Luge Sentosa and the Butterfly Park Insect Kingdom – have either undergone or will embark on massive revamps. One has set aside $6 million to do so.
A team has also been formed at Singapore Tourism Board to look at revitalising its Chinatown Heritage Centre, and the Singapore Philatelic Museum will discuss an overhaul this year.
Each attraction tells a similar story of why change is needed: fewer visitors, tour agencies no longer herding customers their way, competition with new attractions and the need to appeal to locals and repeat visitors.
Background story
FORCED TO CHANGE
Pain is a good motivator… They are all wondering if they should ship out, reinvest or change themes. Many are finally putting in the money to upgrade and are thinking out of the box.
- ASA chairman Kevin Cheong
SKYLINE LUGE SENTOSA
325,000 – Number of visitors in 2011
300,000 – Number of visitors today
BUTTERFLY PARK INSECT KINGDOM
300,000 – Number of visitors in 2011
250,000 – Number of visitors today
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Tourist attractions fight to stay attractive as visitor numbers fall
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