Thứ Năm, 28 tháng 11, 2013

The Wrap: Most annoying in-flight behaviour uncovered


In the news: Cheapflights.com survey on annoying in-flight behaviour, STB’s new Market Insight reports, Dorsett’s four new hotels in Malaysia



Most annoying in-flight behaviour uncovered



Are you guilty of kicking the seatbacks of fellow air passengers which, according to a recently realeased survery by Cheapflights.com, is the most annoying in-flight behaviour?



The report, which polled 1,081 Americans on travel etiquette, showed that at 20% seatback kicking is the most annoying traveller behaviour.



Other behaviour that irritate fellow passengers include:



On reaction from passengers at the receiving end of such behaviour: 



On a brighter note, the survey revealed some passengers had life changing or “fortunate” events in-flight, with about 3% of respondents saying they joined the mile-high club, while 2% have either found a job or a spouse.



Photo courtesy of AirAsia



STB’s Insight reports reveals travel trends in key tourist markets  



The Singapore Tourism Board (STB) has launched a series of Market Insights reports, which give the industry a comprehensive analysis of the profile and travel trends of visitors from Singapore’s top tourist markets.



The China, India and Japan reports are the first to kick off the six-part series (download the full reports here).



The Indonesia, Australia and Malaysia reports will be released over the next few months. The full reports are available for download here.



The reports are based on a series of STB consumer studies done over the past few years. They include insights gleaned from STB’s annual Overseas Visitors Survey (OVS), which is conducted with about 28,000 visitors at various exit points in Singapore; a 2011 Leisure Segmentation Study on the needs of 6,000 frequent travellers across nine key markets; and various interviews and focus groups.



The reports also gathered information from secondary sources, such as national tourism organisations, newspaper articles and travel reports from established research firms.



Edward Koh, STB’s executive director of Strategy, Planning, Research and Incentives, said the insights have helped shaped the NTO’s customised marketing campaigns, and allowed it to deliver the right messages at the right time to the right audience.



“Industry players can, for example, use the insights to plan digital strategies and employ relevant touch points to reach their target audience; design experiences to suit visitors’ varying travel motivations and behaviour; and provide amenities that help them enjoy Singapore with ease.”



The insights will also benefit the industry by helping them better understand their customer’s needs in order to deliver quality tourism experiences, he added.



The next report on Indonesia will be available for download at the end of the month.



Four new hotels in Malaysia for Dorsett



Hong Kong based Dorsett Hospitality International is increasing its inventory in Malaysia by 1,000 rooms with its recent inking of four new management contracts with Mayland Group Malaysia and Far East Consortium International.



The 319-key Dorsett Cheras Kuala Lumpur (pictured left), owned by Mayland, is connected to Cheras Sentral – the latest shopping mall in Cheras in the city’s suburb. It is scheduled to open in first quarter 2014.



The 218-room Dorsett Putrajaya, also owned by Mayland, is targeted to open in third quarter 2014.



The 371-room Dorsett Hartamas Kuala Lumpur, another Mayland property, is scheduled to be operational in third quarter 2015.



The 154-room boutique hotel, Sri Jati Hotel, owned by Far East Consortium, will be under Dorsett’s d.Collection brand. It is expected to commence operation in fourth quarter 2015



The Wrap: Most annoying in-flight behaviour uncovered

Không có nhận xét nào:

Đăng nhận xét