Legendary Pacific campaign presenting Coffs Coast to Chinese

Topics: 

china tourism,

choice hotels,

coffs coast marketing,

hertz,

legendary pacific coast,

russell mills,

self-drive holidays

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The Legendary Pacific Coast tourism marketing project was launched in Coffs Harbour and now is being taken to the world. Bruce Thomas

THE LEGENDARY Pacific Coast (TLPC) is now marketing travel packages in key Chinese markets that should see more visiotrs makingCoffs Harbour and international destination..




The drop in the dollar is making Australia most attractive to inbound visitors and three years of groundwork may be about to reap rich rewards.




TLPC International Specialist, Russell Mills constructed the packages following meetings with leading Chinese travel wholesalers at the Australian Tourism Exchange in Sydney earlier this year.




The packages working with Choice Hotels Australia and Hertz Rent a Car include overnight stays in Newcastle, Port Macquarie, Coffs Harbour and Ballina.




“They are designed to be price-leading introductions to the self-drive experience along Australia’s leading touring route for the embryonic self-drive market in China,” Mills said.




“Each package is designed to utilise the existing popularity of Choice and Hertz and generate increased visitor nights and visitor spend along our iconic touring route from Sydney to Brisbane.




“These packages are the beginning of a specialist range of Legendary Pacific Coast experiences to be marketed further throughout China and into Singapore, Malaysia, and Hong Kong.”






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Legendary Pacific campaign presenting Coffs Coast to Chinese