As part of its latest strategy to woo travellers, the Singapore Tourism Board (STB) wants to champion Singaporeans and the Singapore way of life.
“There is a misunderstanding that we only care about high-end brands, your Louis Vuittons and your Chanels,” said STB chief executive Lionel Yeo.
“But we’re also very proud of our local designers like Hansel and Ong Shunmugam,” he added, naming two well-known local fashion labels.
The Republic is ready to showcase its “authentic” local offerings alongside its glitzy cosmopolitan attractions, he added. This is to appeal to more discerning tourists, and help strengthen Singaporeans’ sense of civic pride.
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STB"s new strategy - woo travellers with Singapore way of life - The Straits Times
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