Thứ Sáu, 26 tháng 4, 2013

New Global Study Reveals Travel Budgets Set to Increase - ASIA Travel Tips.com

Visa’s latest Global Travel Intentions Study

2013 has revealed that global cross-border tourism is thriving and

travelers intend to increase budgets for their next trip by an

average of 5% – with some holidaymakers even suggesting that they

would more than double what they spent on their previous trip.


Visa’s regular barometer of travel trends

indicates budgets are no longer among the top three reasons behind

why travelers choose their next holiday destination. The pull of

attractions, scenery and rich culture are instead stronger reasons

for travel.


According to the study, which surveyed 12,631

travelers from 25 countries, the average global travel budget of

US$2,390 per trip is set to increase to US$2,501. Top spenders

abroad in the past were the Saudi Arabians, spending an average of US$6,666 per trip, while Australian (US$4,118) and Chinese

travelers (US$3,824) were not far behind.


 Future travel budget increases are especially high amongst Asian markets with a

predicted increase of 46% – travelers from Singapore, Thailand and Hong Kong all plan to at least double the budget of

their last trip in the future.


 ”Global economic woes

have been well-documented over the past few years but our Visa

Global Travel Intentions Study 2013 hints at a change in both the

financial landscape and consumer mindset, suggesting either

economic recovery or a growing appetite for larger travel budgets.

Both provide excellent news for everyone involved in the global

travel and tourism industry,” said Ross Jackson, Head of

Cross-Border in Asia Pacific, Central Europe, Middle East and

Africa at Visa. “Understanding these changes is

key for facilitating collaboration, encouraging informed

engagement, and promoting growth across the travel industry. We

have been running the Travel Intentions study since 2006 as our

contribution to increasing the collective level of information the

industry can use to make intelligent decisions to benefit the

traveler and the industry at large. Visa is committed to using the

results to identify changes and developments to better understand

the travel and tourism environment.”


United States Remains Top

Choice Destination


Attractions, scenery, and culture were

cited as the key drivers for a future trip regardless of

destination. This desire to explore new horizons was evidenced by

the latest UNWTO World Tourism Barometer, which revealed

that international tourist arrivals grew by four% in 2012

to reach 1.035 billion.


Visa’s Study revealed the United

States ranked as the most popular destination choice for global

travelers, both for trips taken in the past two years (17%)

and for intended travel in 2013 (10%). Other top

destinations in 2011 and 2012 included the United Kingdom (UK) (12%), France (12%) and China, Singapore, Thailand and

Hong Kong (all 10%).


 Looking ahead, regional travel is set

to increase, especially in reflection of the growing popularity

and economic strength of Asia Pacific (APAC). 31% of global

travel is expected to be to Asia, and new APAC destinations such

as Australia (4%) and Korea (3%) are making

it on to the latest list of most preferred destinations for future

travel.


Travelers also ranked Japan (5%) and

Australia (4%) alongside the UK (5%) as the

top four intended destinations for future trips abroad.


Rise of the Asian Giant


The increasing popularity of APAC is

partially driven from within the region. Among travelers across

the four global regions (APAC; the Americas; Middle East and

Africa; Europe), respondents from APAC indicated strong intention

(77%) to travel more in the future – with residents from

nine of the region’s markets stating a higher intention to travel

than the global average.


Much of this increased travel is expected

to take place within the region, where 80% of Asian travelers have chosen to take trips in the last two years.


APAC travelers are also spending more during their trip – those

traveling within the region spent an average of US$273 per day,

higher than both the global average (US$239) and any other

region.


“The Asian markets have experienced a huge boom in

tourism over the past few years due to the continued strength of

their economies and the implementation of policies that promote

cooperation and coordination in cross-border tourism. The ease of

travel within the region, coupled with a rising middle class, has

seen a growing demand for travel among the population and we

expect this trend to continue into 2013 and beyond,” said Martin Craigs, Chief Executive Officer, Pacific Asia Travel Association

(PATA).


Increasing Ease of Travel


An increasing ease and

availability of travel options is fuelling the tourism boom. This

is particularly prominent in the airline industry where 85%

of travelers prefer to fly to their destinations despite a preference for shorter

distances. Of this figure, most (71%) chose to fly economy

class while, perhaps surprisingly, only 16% chose budget

airlines.


Profile of Today’s Global Traveler


The results

of the study paint a picture of today’s global traveler. They are

seasoned travelers, with 79% travelling in the past two

years, taking 1-2 trips per year. 80% plan their holidays

in advance, taking an average of 10 weeks to organize the trip.


Spending time with family and friends was cited as the most

popular (38%) reason for a holiday. These trips are more

likely to be organized independently (42%) and will last an

average of 10 nights. They choose hotels of four stars and above

(39%) with 69% choosing to take a trip with family

members.


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New Global Study Reveals Travel Budgets Set to Increase - ASIA Travel Tips.com

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