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More United: Maybank expands Manchester United partnership with the launch of Visa Infinite Card. At the launch are (from left) Maybank chairman Tan Sri Megat Zaharuddin Megat Mohd Nor, Visa Worldwide Group country manager of South-East Asia and Australia Peter Maher, Manchester United legend Peter Schmeichel and Maybank head of community financial services Datuk Lim Hong Tat.
KUALA LUMPUR: Malayan Banking Bhd (Maybank) aims to sustain its market leadership in the credit card segment and targets an expansion in the number of its credit cards for the high-net worth segment in terms of volume and value this year.
The bank, which is the largest in Malaysia by asset size, is the market leader locally in the credit card segment with a 26% market share in terms of transaction value.
“Our transaction market share has been growing steadily over the past few years because of our value campaigns,” Maybank’s deputy president and head of community financial services Datuk Lim Hong Tat said.
In terms of card circulation, Maybank is also the market leader with 1.5 million cards representing a 18.45% share of the credit and charge card usage in the country.
Maybank yesterday launched its co-branded Manchester United (ManU) Visa Infinite credit card to tap customer usage in the niche high net worth segment.
Lim declined to elaborate specific customer targets for this new card but said the bank aimed to increase total co-branded cards to up to 300,000 over the next two to three years.
He said this ManU Visa Infinite card will eventually be launched in Singapore and other Asean markets progressively.
The launch will complete its ManU co-branded cards for the debit, mass and high-net worth customer segment and is expected to garner some interest from keen ManU supporters.
Lim said this exclusive partnership with ManU takes over from another bank in 2011 and will last for up to five years.
“This is (effective) in Malaysia and Singapore. If we find that this card is successful locally then we will launch it in Singapore earlier,” he said.
Maybank launches Manchester United Visa Infinite credit card - The Star Online
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