KUALA LUMPUR, 7 August 2014: Tourism Malaysia is putting cycle tourism on the map with an ambitious Mountain Bike Grand Prix that will tour the country from August to the end of the year.
A launch of the Mountain Bike Grand Prix event and press conference will be hosted by YB Minister of Tourism and Culture in the Malaysian capital, 12 August.
Tourism Malaysia is partnering with Harian Metro publication to organise the grand prix series, the first of its kind for mountain bike enthusiasts.
The Grand Prix series is expected to attract mountain bikers from around ASEAN, particularly neighbouring Singapore and Thailand where there are thousands of avid cyclists keen to join regional competitions.
The event is a part of a ongoing programme initiated by Tourism Malaysia to promote cycle tourism in the country as a way to encourage a healthy lifestyle and support more green tourism activities.
Efforts to get the travel trade to partner and create cycle tours resulted in more than 200 packages being developed by some 95 local travel agencies.
In its pre grand prix publicity Tourism Malaysia said the successful cycle itineraries included “Discover Putrajaya Cycling Packages”, “Cuti-Cuti 1Malaysia Perak Bike Ride-Discover Perak Cycling Package”, “Cuti-Cuti 1Malaysia Bike Ride-Georgetown-Bicycle Trishaw Packages” and “CC1M Johor Bike Ride.”
Malaysia was the first country in ASEAN to establish an internationally recognised annual road bike race, the Tour de Langkawi.
It is now on the annual international road race circuit in Asia and used as a pre-season build up for international teams that will compete on the European circuit of major tours including the Tour de France and Italian Giro.
Tourism Malaysia creates cycle grand prix