Thứ Ba, 12 tháng 8, 2014

Samsung Localizes Southeast Asia Strategy

SINGAPORE—Samsung Electronics Co. is turning to apps and freebies to help it with a looming challenge: maintaining smartphone dominance in Southeast Asia, one of the fastest-growing cellphone regions in the world.

While the South Korean electronics company is still the world’s biggest smartphone maker, with 25% of the global market in the second quarter, data from market-research firms show that the company is losing ground in Asian markets such as China, India and Southeast Asia. In a bid to hook young consumers on its…

Samsung Localizes Southeast Asia Strategy

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