Singapore Airlines and Singapore Tourism Board enter into wide-ranging ... - TravelDailyNews Asia

Partnership

Singapore Airlines and Singapore Tourism Board enter into wide-ranging partnership to boost visitorship to Singapore

Theodore Koumelis – 02 May 2014, 02:37

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The partnership, which runs until June 30, 2015, entails a global marketing collaboration between SIA and STB that targets, for the first time, a broad spectrum of leisure, cruise and business visitors. It would see the two partners investing a total of SGD4 million in joint campaigns across the globe, with a focus on Australia, China, Germany, India, Japan, the UK and the USA.

Singapore Airlines and Singapore Tourism Board enter into wide-ranging ... - TravelDailyNews Asia