STB, CAG and Princess Cruises to Promote Fly-Cruise Options

Changi Airport Group (CAG), Singapore Tourism

Board (STB), and Princess Cruises have launched an initiative

aimed at growing Asia’s fly-cruise segment and promoting demand

for cruise holidays from Singapore.

This multi-million dollar

tripartite collaboration commenced last month with a series of

marketing campaigns promoting Princess Cruises’ sailings not just

in Asia, but also further afield in Australia, United Kingdom and

the United States.

 The Asian countries earmarked are China, Hong

Kong, Indonesia, Japan, Malaysia, South Korea and Taiwan. Princess

Cruises is part of Carnival Corporation.

With a relatively low penetration of cruising in Asia,

there is huge potential for cruise companies to grow in this

region by developing new passenger source markets.

Jan Swartz, President of

Princess Cruises said, “Princess Cruises is proud to be a partner

of CAG and STB. We are confident that this collaboration will

complement our expansion efforts in Asia and we look forward to

developing the regional cruise market through continued investment

in our people and resources.”

Further strengthening this

collaboration is Changi Airport’s strong connectivity to 270

cities worldwide, combined with some 6,600 weekly flights, giving

Singapore a strategic advantage to effectively tap fly-cruise

traffic from across the globe and serve as a cruise hub for Asia.

Mr Lim Ching Kiat, CAG’s

Senior Vice-President for Market Development, said, “Changi

Airport Group welcomes this opportunity to partner STB to grow

passenger source markets in Asia and heighten awareness of

cruising as a desired travel option. This second tripartite

collaboration with the Carnival Corporation’s group of cruise

brands further highlights our synergistic efforts to grow the

fly-cruise segment in Singapore. With Changi Airport’s strong

connectivity to destinations across the world, this serves to

complement STB’s vision of making Singapore a global cruise hub,

whilst supporting Princess Cruises’ new offerings in Singapore.”

Given that the

majority of cruise bookings are made through travel agents, a

training programme for travel agents across Southeast Asia was

launched in 2013, led by the Asia Cruise Association and

facilitated by STB. The on-going training is steadily building a

pool of cruise specialists, thus expanding the trade network and

making Southeast Asia even more attractive to cruise companies.

In particular, fly-cruise is a key topic of discussion

during the training. Travel agents learn of the benefits of

fly-cruise holidays, where consumers enjoy greater convenience,

competitive prices, and a wider range of itineraries. This ties in with CAG and STB’s united objective.

“Through this complementary

partnership, STB and CAG will work together to promote the concept

of flying into Singapore to cruise. We are excited that Princess

Cruises has come on board, and look forward to more cruise lines

joining us in tapping on the immense potential of cruising in

Southeast Asia,” said Ms Neeta Lachmandas, Assistant Chief

Executive, Business Development Group, Singapore Tourism Board. “Changi Airport is world-renowned and travellers would be

able to relate to the convenience and seamlessness associated with

both Changi Airport and fly-cruise holidays. Together, our goal is

to make Singapore the preferred regional cruise hub. We look

forward to more of such fruitful collaborations in the future.”

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STB, CAG and Princess Cruises to Promote Fly-Cruise Options