[CORRECTION: Adding details of new Starhub package]
Starhub have released their prices to watch the cross-carriage Barclays Premier League on cable TV.
Their cheapest “Surf and Watch” package comes in at S$47.37 (comes with 25Mbps cable home broadband). But this will have to be added on top of the S$59.90 (cross-carried BPL package) stand-alone package announced by rights owners SingTel last month.
So the total cost of watching BPL on Starhub is $47.37 (Surf Watch) + $59.90 = $107.27.
However, to offset this, Starhub is offering a S$300 rebate to anyone who signs up or re-contracts to watch the BPL on their platform.
Another higher grade Starhub package offering the Deluxe HD Pack and 100Mbps fibre/cable home broadband costs S$62.37 (w/GST) per month. Both this package and the cheaper package are valid until 30 September 2013.
“In addition to providing a seamless, lag-free viewing experience on StarHub TV, the S$300 rebate is our way of showing our appreciation to football fans who choose to watch the BPL cross-carried on our platform,” said Ms Lin Shu Fen, Head of Home Solutions, StarHub.
“With the football season lasting almost ten months a year, this works out to $30 per month for ten months or almost 50% off the 2013/14 BPL season package price dictated by our competitor,” she added.
A fortnight ago, rival SingTel slapped a S$59.90 tag on its standalone, nine-channel EPL package – an over 70% increase from S$34.90 for a similar subscription plan last year.
Current SingTel subscribers will continue to be charged the lower rate, up until their contracts run out.
The new BPL deals come after SingTel’s failed appeal against Media Development Authority (MDA) orders for the telco to share EPL content with its rival StarHub.
Under this “cross-carriage” ruling, SingTel, as the initial exclusive rights-owner, will have to allow the next three seasons of the Barclays Premier League to be carried on Starhub as well.
Facebook user Ng Jia Jun commented on Yahoo! Singapore’s Facebook page that despite Starhub’s lower pricing, “$50 or $60 for watching EPL is still too expensive… Prices are inflated.”
Another reader, Tan Peng Hock, said he expected SingTel to lower their prices in order to compete.
What say you? Will Starhub’s new pricing convince you to switch if you’re a mioTV subscriber or is it too still too expensive to watch the Premier League on TV?
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