STB launches "INSPIRE" for Indian Incentives market

Singapore Tourism Board (STB) has launched ‘In Singapore Incentives Rewards’ (INSPIRE), an offer to avail specially crafted experiences, for the Indian outbound Incentives segment, at an event in Mumbai. INSPIRE is a partnership between STB and seven major Singapore tourism industry partners namely the Changi Airport Group, Gardens by the Bay, Resorts World Sentosa, Sentosa Leisure Group, Singapore Airlines, Singapore Turf Club, and Wildlife Reserves Singapore. Bookings for INSPIRE is now open till July 31, 2014, for travel before December 2014. At the event, Singapore Airlines unveiled its plans to introduce ten daily flights from Delhi to Singapore by October end this year in an attempt to increase direct connectivity from India to Singapore.

Speaking about INSPIRE, Chang Chee Pey, Executive Director, STB, said, “The Indian business segment is a fast growing one and within the first three quarters of 2012, Singapore had seen an inflow of 607,000 Indian MICE travellers. Incentive travel is an important way for companies to incentivise their staff. Discerning Indian businesses are increasingly seeking differentiated experiences as part of their incentive travel programme to reward top performers and drive their business objectives. INSPIRE was thus created to appeal to this growing segment by developing a selection of personalised programmes and exclusive offerings. Many of these experiences, which include complimentary incentive experiences such as dinner/lunch at Flower Dome (Gardens by the Bay) or Wildlife High Tea Encounter at Singapore Zoo, special guided tours at Singapore Turf Club and Sentosa, exclusive usage of sought-after locations and premiere seats at popular performances, have been made possible only with the participation of our INSPIRE partners. We are confident that the INSPIRE programme will entice Indian Incentive groups to head to Singapore for an enriching, memorable time through our concentration on world-class experiences.�

The specially designed INSPIRE itineraries centre on dining, entertainment, and attractions, activities that Indian travellers opt for when visiting Singapore.

STB launches "INSPIRE" for Indian Incentives market