Singapore Tourism Board (STB) and Web In Travel (WIT) jointly organised the inaugural India Travel Executive Forum in Bengaluru on July 10. The half-day, by-invitation event saw the participation of high-level speakers who represent Indiaâ€™s travel industry. At the event, themed â€˜Deconstructing the India Storyâ€™, online travel agents like Yatra, Cleartrip, MakeMyTtrip and Expedia, emphasised how mobile is driving their growth today.
Madhavan Menon, Managing Director, Thomas Cook (India) Ltd., and Ashwini Kakkar, Executive Vice Chairman, Mercury Travels, mentioned that despite Indiaâ€™s fast-growing online travel market, traditional players still have a strong hold on cash-rich, time-poor segments of the market while leveraging technology to adapt to changes and transform, as per a release.
New players that are changing the online travel landscape, such as ixigo and start-ups including Mygola, Trip38 and SavvyMob, brought new perspectives and ideas to the table. Founders of start-ups from Singapore, including Voyagin, BeMyGuest and Travelogy, were also part of the event to share their experiences.
PhoCusWright, a WIT sister company, presented latest findings on the India travel market. â€œThe entrepreneurial and innovative spirit is strong here in India. This rings true in the travel space, where increasing digitisation is disrupting the travel decision and planning process. Working with WIT to bring key insights from Singaporeâ€™s TravelRave to India enables the travel ecosystem here to plug into latest trends in travel technology, entrepreneurship and innovation across Asia,â€� said Chang Chee Pey, Executive Director, South Asia, Middle East and Africa, Singapore Tourism Board.
â€œThe Indian opportunity for the travel industry is phenomenal, the biggest story being mobile. At Expedia India, we are witnessing 40 per cent traffic and 20 per cent bookings through the mobile channel. With a promising future for travel, India needs more travel-focused events. In fact, the STB WIT India Travel Executive Forum was a great platform to brainstorm and network with the travel community,â€� said Vikram Malhi, Managing Director, Expedia Asia.
â€œThe Forum is a stark reminder that deconstructing the India story is never easy â€“ that contrast of rural and urban, that conflict between traditional and youthful aspirations will always serve up contradictions â€“ but in the half-day event, I believe WIT India tapped into a new optimistic mood for travel,â€� said Yeoh Siew Hoon, Editor and Founder, WIT.
At the end of the Forum, participants were shown a preview of TravelRave 2014, to be held from October 27-31 in Singapore.
STB & Web In Travel conduct maiden India Travel Executive Forum in Bengaluru