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REPUBLICA

Jayesh Cholera is the new general manager of The Everest Hotel. Cholera with 28 years of work experience in hotel industry, had been associated with Country Inn Suites, Sarvor Hotels and Resorts and others in India. Samiksha Koirala of Republica caught up with Cholera to talk about his plans during his tenure.

Would you like to share your plans as the new General Manager of this hotel?

In terms of our services my aim is to bring glory of what it used to be as the Everest Sheraton. We need to put all our services together to make the Everest Hotel the top hotel of the country. Along with my team I will be working to achieve this goal. I think its too early for me to comment on my other plans.

Do you have plans of expansion?

 

As the business is just growing, my target is to first fill the occupancy as we are still slightly low. We can start planning about the expansion only after a year.

How do you evaluate the growth of tourist arrivals of the country?

Considering the arrivals, there has been a huge jump and Nepal has always been a favorite destination for all from back packers to luxury segment. Travel agents are expecting a growth of 30 percent, which I think is realitic. I am hopeful the arrivals rate will grow further.

Have you felt any hindrances that you think are stopping the growth of hospitality industry of Nepal?

Power crisis is the major problem because of which the operating cost is higher. Higher operating cost means the tariff will go up and we will be shying away from lot of tourist. Power issue has to be resolved quickly as it is minium requirement for the better operation of any business or hospitality industry.

Hotel Association Nepal (HAN) is preparing to set minimum benchmark for room tariff depending on the category of the hotel. Do you think it is a good idea as our tariff is low compared to hotels of India?

In my opinion, it should be an open market rather than fixing the tariff. When we set benchmark what happens is it will be more on paper than in the practice. I agree rate is slightly lower but it doesn´t mean we should be aggressively increasing the tariff. I don´t see much of competition as no new star hotels are coming into operation soon but the number of arrivals is going up. So, its time to increase our tariff slowly.

Do you think focusing on high-end tourist can help to increase Average-Room-Rate ?

When we say ´high-end tourist´ they don´t operate round the year as they come during the peak tourist season only. Opening doors to all the segment means having business all around the year.

Do you have any plan to focus on particular market?

We set target on the basis of tourist movements. At present, China offers a huge prospect, and being closer we can offer cheaper package to bring more Chinese tourists. At the same time, I would love to have tourists from Europe and America as well. Religious and medical tourism is growing tremendously in India and we can also start focusing on these sectors. Large number of tourists can be brought by developing such packages.

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