AIRASIA will be beefing up its number of Indonesian services to eight with today’s announcement that the LCC would commence twice-weekly Singapore-Medan and daily Singapore-Surabaya flights on July 1.
This follows AirAsia’s declaration earlier this month that it would launch Singapore-Makassar services in July (TTG Asia e-Daily, June 4).
AirAsia joins other airlines in aggressive route expansion to Indonesia, including SIA (TTG Asia e-Daily, May 8, 2013), Tiger Airways (TTG Asia e-Daily, May 7, 2013) and SilkAir (TTG Asia e-Daily, May 3, 2013).
Logan Velaitham, CEO, AirAsia in Singapore, said: “We (have observed) very strong demand from both leisure and business travellers into these destinations and the opportunity to grow the Indonesian market is huge.”
On what set AirAsia apart from other airlines, Velaitham said that besides cost, the airline was looking into enhancing the customer’s travel experience.
“Besides air tickets, we want to offer unique products to them too. So, for instance, we are working with boutique hotels in Bali, which will give (customers) something different.”
Dharmadi, CEO, Indonesia AirAsia, also highlighted the Indonesian market’s strong demand for Singapore. “Many (Indonesians) fly to Singapore for business or weekend getaways with friends and family.”
Indonesia AirAsia currently contributes approximately 20 per cent of total Indonesia traffic to Singapore Changi Airport.
“We definitely see ourselves adding more routes and frequencies, and look forward to increasing our share in this market to play a significant role in strengthening the bilateral ties between Indonesia and Singapore,” said Dharmadi.
To mark the introduction of the new routes, AirAsia has rolled out promotional fares beginning at S$65 (US$52) for a one-way ticket to Surabaya and S$60 to Medan. Bookings must be made by June 23 for the travel period July 1 to September 30.
AirAsia spreads wings further into Indonesia
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