SINGAPORE — National carrier Singapore Airlines (SIA) and the Singapore Tourism Board (STB) have embarked on a “strategic partnership” aimed at attracting more visitors to the country.
In a joint statement today (April 30), the two organisations said they will invest S$4 million in joint marketing campaigns across the globe, focussing on Australia, China, Germany, India, Japan, the United Kingdom and the United States.
The collaboration will target a broad spectrum of leisure, cruise and business visitors.
The partners will jointly invest in the co-development of new products, where exclusive and customised experiences would be curated for SIA customers based on their interests.
The partnership will run until June 30 next year. CHANNEL NEWSASIA
Không có nhận xét nào:
Đăng nhận xét