Adelaide Airport awards advertising signage contract to oOh! Media
Published: 01/10/13
Source: ©The Moodie Report
By Rahul Odedra, Senior Reporter
AUSTRALIA. Adelaide Airport has awarded a long-term contract for signage within its domestic and international terminals and roads within the precinct to oOh! Media.
The advertising company has said it will invest more than AUS$2.2 million (US$2.1 million) upgrading the airport precinct with new high-definition internal and external sites, enabling greater engagement with the business and pleasure travellers through digital and mobile integration.
The contract extends an 11-year relationship between Adelaide Airport and the oOh! Fly team. Since last month the company has been transforming its entire airport portfolio, with work expected to be completed by the end of the year.
oOh! Group Director – Fly Robbie Dery said: “Travellers will be able to use their mobile devices to engage with advertisements to access richer content, obtain special deals and make the most of their time.”
“With more than 120 million passengers moving through oOh!’s Australian and New Zealand airport network annually, the transformation of Adelaide Airport is crucial in allowing advertisers to reach this growing audience with the highest quality digital advertising assets.”
oOh! said it has invested more than AUS$20 million (US$18.8 million) over the past four years in Australia and New Zealand to deliver “the most sophisticated and world class digital advertising opportunities within any airport environment”.
Adelaide Airport CEO Mark Young said: “Adelaide Airport was looking for an experienced partner like oOh! who has a demonstrated track record of delivering media innovation, enhancing the passenger experience and creating revenue growth in a premium airport environment.”
The airport is Australia’s fastest growing capital city airport for international travellers, according to oOh!, with passenger traffic so far this year up +14.8% on 2012 following the commencement of services by Emirates and additional flights by Singapore Airlines and Malaysia Airlines.
oOh! CEO Brendon Cook said the new long-term contract with the airport would ensure the ongoing development and evolution of the medium by a company who had “unparalleled expertise in the sector”.
“The win recognises oOh!’s position as the leading provider of airport advertising in Australia and New Zealand, and creates a digital future for Adelaide Airport,” he added.
“It also further enhances oOh!’s leadership position in the Adelaide market where we already have more than 70% of all iconic and large roadside billboards including the iconic Caledonian and Britannia Hotels and a presence in 38 of the major retail environments in the state.”
Adelaide Airport awards advertising signage contract to oOh! Media
Không có nhận xét nào:
Đăng nhận xét