Dubai-based QnA International will organise the second edition of MICE India and Luxury Travel (MILT) Congress on July 24 and 25, 2014 at Palladium Hotel in Mumbai. The by-invitation only event will see pre-arranged meetings between suppliers and senior executives of companies from India. The event stresses on the importance of Incentive travel as one of the fastest growing segment.
Incentive travel has long been recognised as a powerful business tool for helping organisations achieve key business objectives and drive bottom line results, as per a release. â€œIncentive travel is one of the fastest growing segments within India’s outbound MICE movement. Many Indian companies organise annual Incentive travel as a business tool to reward and motivate top-performing employees as well as external channel partners to drive top line sales. As Indian Incentive groups become more mature and discerning, Singapore aims to provide a selection of customised, value-added experiences that cater to the tastes of this important market through its INSPIRE incentive programme,â€� said Chang CheePey, Executive Director, South Asia, Middle East Africa, Singapore Tourism Board.
Indian corporate entities from pharmaceutical, cement, FMCG, retail, etc., are seeking new destinations for MICE trips beyond traditional destinations and themes, thereby providing their employees and distributors unique experiences and are actively holding regular MICE programmes abroad with departments dedicated to take care of business travel and incentive groups of sizeable proportions. India’s new “elite middle class” who are spending exorbitantly for their holidays abroad as well as Indian HNWIs â€œcloset customersâ€� are also a segment that are too important to be ignored, added the release.
According to Mischa Mannix-Opie, Regional Manager – South South East Asia, Tourism New Zealand, said, â€œNew Zealand currently hosts many Indian Incentive groups annually with group sizes usually ranging from 50-150 passengers. However, it is not uncommon for larger groups of up to around 400 passengers to travel to New Zealand from India. The eagerness of Indian travellers to explore and experience new places, coupled with the increase in their spending power, makes India an important market for luxury travel as well.â€�
Byungsun Lee – Director, Korea Tourism Organization, India Office, added, “India is one of the fastest growing economies of the world with rising travel potential. With stronger business prospects and the rupee getting stronger, business travel and MICE from India all set to grow. Korea offers unique travel experience with state-of-the-art facilities and outstanding services that is fairly unexplored in the Indian market.â€�
Lee added, “As a part of our marketing plan in India we are targeting corporate houses, MICE planners, event management companies and travel agents to market MICE destinations in Korea. MILT Congress was appealed to me as an event bringing genuine buyers from all our target industries under one roof which makes it a must visit congress for us.â€�
Estimates show that the number of Indians travelling abroad by 2020 will increase making India one of the fastest growing tourism markets. Teresa Santos from AIM Group Portugal stated, â€œWe strongly believe that the Indian market has the same potential than Chinese market probably more for some segments and less for other. Chinese market started to operate to Europe before but it is turned especially to a leisure target while Indian will position itself much more on a Mice target.â€� Santos added, â€œThere is a growing interest in European destinations that are a new alternative to the traditional main destinations. Portugal has been one of the leading MICE destinations for European and North and South American continent and it is now becoming relevant for the Indian tourism.â€�
Her colleague Raffaela Polla added, â€œItaly is also recognised as one of the most important tourist destinations in Europe and in the world, able to offer a complete experience Made in Italy from culture, art, food to fashion and nature. Indian tourists love the city of art, but also our Islands and the South of the country. Bollywood films attest they are also interested in the countryside landscaper. Italy is a popular destination for Indian tourists and it is becoming more and more a mono destination.â€�
There a number of suppliers rebooking space for the 2014 edition of MILT Congress. Ramzi Assily, Cluster General Manager, Avari Dubai Hotels Apartments, said, â€œThis is our second year at the MILT Congress. Due to the extensive contacts we have made in 2013, we are looking forward to do the same in 2014. Our data has showed an increase of Indian nationals using our properties over the last year. It has also given us the opportunity to get in touch directly with major corporate entities, enabling us to make direct deals with them, on the corporate levelâ€�.
Switzerland Convention Incentives Bureau who is continuing their support the MILT Congress this year. â€œWe did participate last year and it was a good experience. The pre- scheduled 1:1 appointments with top buyers were very good, had an opportunity to meet more buyers then scheduled. The panel discussions were helpful too. For this year edition, we are expecting the same high quality. The strong and positive image of Switzerland in India along with the high awareness levels, the comfortable flight connections from various Indian cities to Zurich/Switzerland, the economic growth in India make it an ideal offer for ZÃ¼rich/Switzerland as a MICE and luxury travel destination,â€� said Aishvarya Guhagarkar from Switzerland Convention Incentive Bureau.
MICE India and Luxury Travel Congress 2014 to be held from July 24-25 in ...