With the success of Cyber Monday in United States and Singles Day in China, where the latter shocked the world with its $3.04 billion worth of sales transactions during its 24-hour promotional period last year, we know that people love getting discounts when shopping online. A new 24-hour flash sale platform called BiggerBetterSale.com will also be hoping to get people spending in Singapore when it launches on May 30.
Sponsored by Visa My Finds and organized by social enterprise Who Gives, the flash sales site serves as an alternative to the Great Singapore Sale, and will be offering substantial savings from popular online and offline brands. It boasts discounts of up to 80 percent and 50 percent at Zalora and at Reebonz respectively, to fantastic travel deals where Singaporeans would be able to purchase a one-way ticket at S$34 (US$27) to Kuala Lumpur on Jetstar. Other popular offline brands include Golden Village Cinemas and popular traditional Chinese medicine company Eu Yan Sang.
BiggerBetterSale starts at May 30 at 8.00pm (Singapore time). That’s just one day ahead of the Great Singapore Sale. The main sale lasts for 24 hours on the site. Then there’ll be a ten-day sale with items from over 50 participating merchants. The country manager for Visa Singapore and Brunei, Ooi Huey Tyng, hopes with Visa My Finds’ support at BiggerBetterSale.com, it will provide Singaporeans, especially Visa cardholders, a safe and convenient online environment to get the best deals.
Dorjee Sun, director at BiggerBetterSale.com, has set expectations for the online platform:
We think that with around 50 merchants and several hundred products listed, we could be helping boost e-commerce in Singapore by an excess of several million in sales during our 24-hour sale and the subsequent 10-day period.
However our goal for the first year is about helping increase online wallet share online in Singapore while providing merchants with a great return on investments on this campaign, as we are offering them this first campaign for free.
Shopaholics who would like to have extra holes in that pocket of yours and be notified of the ongoing sales and promotions, you can sign up with your email address at BiggerBetterSale ahead of the event.
BiggerBetterSale is a Cyber Monday in Singapore
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