From left: Christian Göke, CEO Messe Berlin, organiser of ITB Asia and Lionel Yeo, chief executive, Singapore Tourism Board
SINGAPORE – Starting next year and for the next three years that follow, you can expect an even stronger conference line-up at ITB Asia. The deal was sealed on October 25, 2013, with the signing of a Memorandum of Understanding (MOU) between Singapore Tourism Board (STB) and ITB Asia.
This year, the show delivered over 3,850 minutes of high powered content over 20 sessions led by industry partners.Leveraging the efficiencies and valuable synergies surrounding both platforms, this enhanced partnership with STB promises new content for the show by harnessing collective insights from top industry leaders to uncover more business opportunities and provide an even more effective knowledge sharing platform for travel professionals.
“Our aim and focus for ITB Asia is aligned with that of STB to build a platform that facilitates the exchange of insights to discover new trends and celebrate Asian tourism at its best. Working with STB to gather travel professionals and business leaders from the entire spectrum of the industry will help us generate even more strategic networking, business and collaboration opportunities to drive more quality buyers and visitors to the show,” said Nino Gruettke, executive director of ITB Asia.
ITB Asia aims to provide visitors with the latest insights and practical knowledge on the travel industry. Each year’s conference programme boasts a strong line-up and is specially tailored to address the latest developments, challenges and trends across the travel industry.
“Since ITB Asia started its run in Singapore six years ago, it has been a fruitful partnership between Messe Berlin and the Singapore Tourism Board,” said Lionel Yeo, chief executive, STB. “As an organisation, we look for partners that can challenge us, and who are prepared to be challenged by us. Our belief is that this spirit of mutual motivation will raise our game and push boundaries. Messe Berlin is one such partner, hence I’m optimistic about this continued partnership and I look forward to more collaborations to provide greater value and exceptional experiences.”
The ongoing collaboration with ITB Asia and STB has added to the breadth and depth of relevant Asian-focused content available. One such example is the Future Leaders programme, a new strategic initiative that was launched last year to address the need to attract new talent in the travel and tourism industry. The second edition comprised a half-day conference titled “Future Leaders – Building Quality Tourism Careers” organised by Messe Berlin and STB in partnership with Nanyang Technologial University and Hospitality Club. ITB Asia, STB and UNWTO also came together once again to organise a panel discussion on salient trends of key Southeast Asian outbound markets.
ITB Asia 2014 will be held from October 29-31 at the Sands Expo and Convention Center, Marina Bay Sands and will continue to be a partner event of TravelRave, a quality travel trade festival organised by the Singapore Tourism Board.
A stronger conference programme at ITB Asia from 2014 – 2016
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