MANILA—The region’s most prestigious model reality series is back! Asia’s Next Top Model Season 2, the Asian adaptation of the model reality series America’s Next Top Model, will be back on FOX International Channels (FIC) Asia in January 2014, this time with new 15 model hopefuls from 12 countries in Asia, all vying to become the next Asian Supermodel.
Reprising their roles in the production are Asian supermodel Nadya Hutagalung as the host and head of the judging panel, and international supermodel and TRESemmé ambassador, Joey Mead King, as the model mentor. A proud Filipina, Mead has worked extensively across Asia including Hong Kong, Indonesia, Malaysia, Singapore, and Japan; while internationally, she has lived and worked in New York and Los Angeles, where she is still under FORD models. She has chalked up an impressive list of achievements including fronting multiple national campaigns in the United States and Canada, along with her television cred as the first Filipina VJ of Channel [V].
TRESemmé partnership
Last November 27, it was announced that Unilever will be partnering with the program through their two key brands—TRESemmé as the prize sponsor, and the skin care brand Pond’s. The winner of AsNTM S2 will become the 2014 Face of TRESemmé in South East Asia, with the opportunity to appear on the cover and be featured in a fashion editorial of Harper’s Bazaar Singapore and Harper’s Bazaar Malaysia, plus a cash prize, a brand-new Subaru XV, and a three-month modeling contract with leading international modeling agency, Storm Model Management.
“Through strong partnerships with TRESemmé, Subaru, Malaysia Airlines, Tourism Malaysia, and YTL Hotels, FOX International Channels expects to build on the success of Asia’s Next Top Model and deliver another great season for Star World’s target audience; young, powerful, and successful women with exceptional taste in entertainment,” says Simon Dawes, Executive Vice President of Advertising Sales and Partnerships for Asia Pacific and Middle East at FOX One Stop Media, FIC’s integrated ad sales arm.
Rahul Welde, Unilever Vice President of Media mirrors this appreciation. “We are delighted to partner [with] FOX International Channels for Asia’s Next Top Model. This is a very important partnership for Unilever which enables us to unlock the magic for our brands. The appeal of Asia’s Next Top Model is next to none and thus makes it a perfect platform for TRESemmé and Ponds. Leveraging our great experience in Season 1, we are all set for the excitement of Season 2.”
“It’s a real pleasure to be back on board for the second cycle of Asia’s Next Top Model,” says Jean Madden, Senior Brand Manager for TRESemé. “The series is a great platform to showcase the transformative power of our hair care products used by professionals all around the world, from the shoots of Asia’s Next Top Model to backstage at New York Mercedes-Benz Fashion Week.”
Filipino contenders
Apart from model mentor Joey Mead King, Asia’s Next Top Model Season 2 will also feature two Filipina hopefuls—Jodilly Ignacio Pendre and Katarina Sonja Rodriguez. Pendre, who is only 20, wants to become an international supermodel with a heart for the needy, children and elderly. As the sole breadwinner of her family, she took to modeling to put herself through school as well as to support her brother’s education. She describes herself as “a simple girl who is always up for life’s challenges.”
On the other hand, 21-year-old Rodriguez combines brains and beauty, and her penchant for sports. Apart from majoring in both philosophy and business management, Katarina is also a competitive long distance runner for her university’s track and field team, and is also an avid yoga fan. She describes herself as a “huge risk taker and extremely adventurous person,” and has since come a long way from having low self-esteem.
The two will battle it out with contestants from China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Korea, Taiwan, Thailand, and Vietnam.
Asia’s Next Top Model Season 2 will premiere at 9:40PM on January 8, 2014 on Star World. For more information visit http://asntm2.starworldasia.tv
TRESemmé partners with "Asia"s Next Top Model 2"
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