Merlin Entertainments Plc (MERL), the
private-equity backed owner of Madame Tussauds, will invest
about S$20 million to develop attractions in Singapore,
including a new Madame Tussauds wax museum, as rising income in
Asia fuels consumer spending on leisure activities and
entertainment.
The new museum, which is the company’s eighth offering of
its kind in Asia, will seek to attract visitors from markets
including Indonesia, Philippines, Thailand, China and India when
it opens in the second half of next year, the company’s
divisional director for Asia, Meike Schulze, said.
Madame Tussauds Singapore will be the newest addition to
Sentosa, a five square-kilometer resort island that includes a
casino and features Southeast Asia’s only Universal Studios
theme park. Visitor arrivals to the city-state rose 8.7 percent
to 11.7 million in the first nine months this year from a year
ago, figures from the Singapore Tourism Board show.
“Singapore is already an established leisure destination
in Asia. It is an easy reach to affluent, Asian middle-class
families that are not just more mobile, but also looking for
quality attractions. This is forming quite a good home for our
attractions,” Schulze said.
The museum will be customized to reflect the culture of its
Singapore and Southeast Asia location in its design and choice
of life-like wax figures.
To contact the reporter on this story:
Jasmine Ng in Singapore at
jng299@bloomberg.net
To contact the editor responsible for this story:
Lars Klemming at
lklemming@bloomberg.net
Merlin Entertainments to Open Singapore Museum in Asia Expansion
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