Canon Singapore Launches “Try and Buy” Programme on its DSLR Lenses

Canon Singapore will soon be allowing Singaporeans,

PRs, and work permit or student visa holders in Singapore, to “Try

and Buy” its lenses before deciding whether to purchase them.

The

programme, which begins on 28 March 2013, allows Canon DSLR owners

to get up to two full days use out of their lenses of choice, for

a nominal fee.

“We believe in having our customers fully enjoy

our products and technology, and our Canon Lens “Try and Buy” Programme will further enhance that product experience of our DSLR

users by providing them with a platform to try out the more

popular lenses before a purchase,” said Mr. Andrew Koh, Senior

Director and General Manager of the Consumer Imaging and

Information Products Group, Canon Singapore.

The programme will be

useful for users who are deciding between the different

lenses in Canon’s comprehensive range of more than 70 EF and EF-S

lenses. While there is no obligation to make a purchase

subsequently, Canon is of course hoping that the programme will also attract

new users to its EOS photographic eco-system.

Canon Lens “Try and Buy” Programme

- Canon DSLR users can borrow selected Canon

lenses for up to two full days (excluding pick-up and return

dates).

Canon Singapore

Launches “Try and Buy” Programme on its DSLR Lenses. Click to

Enlarge.

 

- At any one time, users can borrow a maximum of

two lenses on a first-come-first-served basis.

- Participants of the programme who wish to own

the lens model they have tried can enjoy a discount on the

purchase of the extended warranty for the same lens model. The

discount is equivalent to the nominal fee charged when they

borrow the lens.

- All Canon Imaging Academy members who have

enrolled themselves in any paid course/workshop within the last 12

months will receive a 50% discount off the nominal fee. Members

who enrolled for future paid course/workshop will also get to

enjoy 50% discount if they participate in the programme within 12

months from the start date of their course/workshop.

- Registration and membership for this programme

is free.

- Lenses can be collected and returned at the

Canon Imaging Academy, Canon’s training facility (Located at 1 HarbourFront Place, #01-09, HarbourFront Tower 1, Singapore

098633).

- The programme will be administered directly by

Canon Singapore while the sale of lenses will continue to be

through Canon’s authorised dealers.

Users can also visit Canon Singapore’s website

to learn which are the most popular lenses borrowed, the most

viewed lenses, and latest lenses to have been included in the

programme.

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Canon Singapore Launches “Try and Buy” Programme on its DSLR Lenses