BANGALORE- The Singapore Tourism Board (STB) and Web In Travel (WIT) jointly organised the inaugural India Travel Executive Forum in Bangalore on 10 July. The half day by-invitation only event included high level speakers who presented India’s travel industry, which is in the midst of transformation as an increasing young, mobile and social middle class enters the marketplace.
Themed “Deconstructing the India Story”, online travel agents – Yatra, Cleartrip, Makemytrip and Expedia – emphasised how mobile is driving their growth today. At the same time, Madhavan Menon, MD of Thomas Cook India and Ashwini Kakkar, Vice Chairman of Mercury Travels addressed the fact that despite India’s fast-growing online travel market, traditional players still have a stronghold on cash-rich, time-poor segments of the market while leveraging technology to adapt to changes and transform.
New players which are changing the online travel landscape such as iXigo and start-ups including Mygola, Trip38 and SavvyMob brought refreshing perspectives and ideas to the table. Founders of start-ups from Singapore including Voyagin, BeMyGuest and Travelogy also traveled to Bangalore to share their stories. Also present at the event was PhoCusWright, a WIT sister company under the Northstar Travel Media umbrella, which presented their latest findings on the India travel market.
“The entrepreneurial and innovative spirit is strong here in India. This rings true in the travel space, where increasing digitization is disrupting the travel decision and planning process. Working with WITto bring key insights from Singapore’s TravelRave to India enables the travel ecosystem here to plug into latest trends in travel technology, entrepreneurship and innovation across Asia,” said Chang Chee Pey, Executive Director, South Asia, Middle East, Africa Europe, Singapore Tourism Board.
Added Yeoh Siew Hoon, editor and founder of WIT, who facilitated the forum, “The Forum is a stark reminder that deconstructing the India story is never easy – that contrast of rural and urban, that conflict between traditional and youthful aspirations will always serve up contradictions – but in that half day event, I believe WIT India tapped into a new optimistic mood fortravel.”
At the end of the Forum, participants got a sneak preview of the valuable networking and learning opportunities at the upcoming TravelRave 2014, Asia’s premier travel and tourism week to be held on 27-31 October 2014 in Singapore.
STB and WIT held a successful India Travel Executive Forum in Bangalore
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