SINGAPORE’S efforts to develop into an international cruise centre have been a key factor in the growth of the industry here, industry players said. This growth has come from international cruise lines that have entered the Asian market, as well as the increase in operators using Singapore as a home port.
In particular, the Singapore Tourism Board’s (STB) large investment in the Singapore Cruise Centre at Harbourfront and the Marina Bay Cruise Centre Singapore (MBCCS) has provided the necessary infrastructure to fuel the sector’s expansion. The opening of the 28,000 square metre MBCCS, for instance, now allows larger ships to call at Singapore’s port.
“There has been strong support from the government, especially Singapore Tourism Board, which has been very active in promoting Singapore as a cruise hub, and this has largely contributed to the growth in the cruise industry here,” said Farriek Tawfik, Princess Cruises’ director of South-east Asia. Princess Cruises will be operating 16 round-trip cruises, homeporting in Singapore and carrying approximately 40,000 passengers on Sapphire Princess from November 2014 to March 2015.
STB has adopted a three-prong approach in raising the awareness of cruise for leisure, both locally and in the region. The first involves marketing to consumers through trade shows, media coverage and the agency’s publicity efforts.
Singapore cruise hub gets strong support