Hoteliers are seeing the benefits of online advertising as it increasingly drives bookings through property websites. As a result, they are ramping up the marketing spend in the area, according to a survey by leading hotel market intelligence provider, TravelClick.
Two thirds of the hoteliers polled (65.93 per cent) are now spending on Facebook advertising, and almost one fifth (23.08 per cent) has increased their Facebook ad budget for 2014. Online marketing spend is a growing trend with three quarters of the surveyed hoteliers (75.82 per cent) spending on metasearch and within that, a third are increasing that spend for this year (31.87 per cent). Similarly, more than four in every five hoteliers polled (83.52 per cent) invests in ad words with one in three (31.87 per cent) increasing that spend for 2014.
When asked which social media channels drive the most bookings to their property websites, the overwhelming leader was TripAdvisor with more than three quarters (78.02 per cent) of respondents singling out the travel review site. Both Facebook and Google+ were also named as sites which drive bookings with 10.99 per cent of hoteliers selecting each of social networks.
For more information about TravelClick products please visit www.TravelClick.com.
Survey was carried out by TravelClick on 21 and 22 May and was completed by 91 hoteliers worldwide.
About TravelClick, Inc.
TravelClick (www.TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 30,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Philadelphia, Chicago, Barcelona, Dubai, Hong Kong, Houston, Melbourne, Orlando, Shanghai, Singapore and Tokyo. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.
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Hoteliers Increasing Marketing Spend in Online and Social Media