Tenerife locals told to be "nicer people"

Tourists boards have often used the supposed friendliness of locals to attract

visitors.

Tourism Australia, however, dropped

a 2006 campaign that, after showing the country’s tourist attractions,

finished with the slogan “So where the b****y hell are you?” The AUS $180

million (£99m) campaign was pulled and broadcast of the television version

was banned by British regulators because of the use of a mild swear word.

Tourist boards’ attempts to lure more visitors have also attracted criticism.

Earlier this year the Singapore Tourist Board removed

from its Facebook page and Youtube channel a video whose aim was to lure

more Filipino visitors, after it conceded the awful script and dreadful

soundtrack “was not resonating well with audiences.”

Other campaigns have suffered from bad timing: a tourism campaign launched

with posters bearing the message “Hong Kong will take your breath away” came

shortly before an outbreak of SARS.

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Tenerife locals told to be "nicer people"