Leo Burnett Singapore names client services director - Campaign Asia

Lee, who originally started her career in Leo Burnett Singapore, rejoins the agency from TBWA Singapore.

Speaking about Lee’s appointment to the newly-created role, Grace said,” Bibiana’s track record as a great team leader will make a huge impact on the agency’s client service offering. Her experience locally and overseas on local and multinational brands will be invaluable as we continue to build our business.”

Continued Grace, “As a key member of the agency’s leadership team, Bibiana will contribute directly to the development and implementation of our business strategy that will help us deliver on our ambition for Leo Burnett Singapore in this region over the next few years.  And, it is always wonderful to have a returning Burnetter.”

Lee has come back to where it all started.  She cut her teeth in advertising at Leo Burnett Singapore working on SingTel and Tiger Beer, before landing her next gig down under with Singleton Ogilvy and Mather to launch Australia’s first 3G network with Telstra Mobile. 

Three years later, a regional stewardship role on blue chip accounts brought her back to Ogilvy Singapore, before the lure of the Singapore Girl led her to TBWA.  Over the last five and a half years, her medley of clients includes Singapore Airlines, Michelin, Visa, Energizer and Pernod Ricard.

Leo Burnett Singapore names client services director - Campaign Asia